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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...

What are popular universities to study sport marketing?

In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...

Ronaldo named the world’s most marketable footballer

According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable footballer worldwide. Based on a representative study in 13...

São Paulo FC supports the NGO ‘Casa do Zezinho’

Casa do Zezinho is a non-governmental organisation (NGO) that offers education to over 1.200 underprivileged children aged 6 to 29 years. Like all charitable...

Adverts around the FIFA World Cup – Nike, Samsung and Powerade

Nike Football - Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing...

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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team...

What are popular universities to study sport marketing?

In this article we are trying to provide a...

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

We are happy to feature our recent interview with...

Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning...
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