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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...

What are popular universities to study sport marketing?

In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...

What do you #PlayFor? – Manchester United and social media

Manchester United and its sponsors are increasingly harnessing the power of social media to establish a deeper connection with fans worldwide. Despite huge traditional marketing...

How Wolves strengthen their data-driven marketing strategy

To cope with big data and enhance its direct marketing strategies, Wolverhampton Wanderers have appointed data management firm CCR as its data-cleansing supplier. ‘Big data’...

Video of the week: Séan Garnier shows his skills in Coppel viral video

In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But later on, a grandfather called 'Memo'...

Samsung switches to ‘Soccer Mode’ for the World Cup

For the majority of football enthusiasts, the FIFA World Cup is an event which is followed on a screen at the bar next door...

Adverts around the FIFA World Cup – Nike, Samsung and Powerade

Nike Football - Winner Stays For its FIFA World Cup advert, Nike is heavily relying on the power of celebrity endorsement. The list of appearing...

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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team...

What are popular universities to study sport marketing?

In this article we are trying to provide a...

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

We are happy to feature our recent interview with...

Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning...
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