The best World Cup ads of all time

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In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance, banking, cars, and burgers. However, before and during every FIFA World Cup, fans get to enjoy some of the greatest adverts you’re likely to see on TV as advertising agencies seem to save their best work leading up to these football tournaments. Here is our Top 10 of the best World Cup ads of all time:

1. Nike 1998: Airport

  • Originality: 10/10
  • Product appearance: 8/10
  • Celebrity endorsement: 10/10
  • Football skills: 9/10
  • Engagement: 9/10

2. Nike 2008: The Next Level

  • Originality: 10/10
  • Product appearance: 10/10
  • Celebrity endorsement: 7/10
  • Football skills: 9/10
  • Engagement: 10/10

3. Adidas 2006: Jose +10

  • Originality: 9/10
  • Product appearance: 7/10
  • Celebrity endorsement: 10/10
  • Football skills: 8/10
  • Engagement: 8/10

4. Nike 2010: Write the Future

  • Originality: 8/10
  • Product appearance: 7/10
  • Celebrity endorsement: 10/10
  • Football skills: 6/10
  • Engagement: 9/10

5. Nike 2014: The Last Game

  • Originality: 9/10
  • Product appearance: 8/10
  • Celebrity endorsement: 9/10
  • Football skills: 5/10
  • Engagement: 9/10

6. Adidas 2002: Footballitis

  • Originality: 9/10
  • Product appearance: 9/10
  • Celebrity endorsement: 10/10
  • Football skills: 1/10
  • Engagement: 8/10

7. Adidas 1998: Soccer Re-invented

  • Originality: 7/10
  • Product appearance: 7/10
  • Celebrity endorsement: 8/10
  • Football skills: 2/10
  • Engagement: 9/10

8. Coca-Cola 2010: History of Celebration

  • Originality: 7/10
  • Product appearance: 2/10
  • Celebrity endorsement: 6/10
  • Football skills: 1/10
  • Engagement: 9/10

9. Carlsberg 2002: Dreams

  • Originality: 5/10
  • Product appearance: 3/10
  • Celebrity endorsement: 2/10
  • Football skills: 6/10
  • Engagement: 9/10

10. VISA 2010: The Evolution of Football

  • Originality: 8/10
  • Product appearance: 7/10
  • Celebrity endorsement: 0/10
  • Football skills: 1/10
  • Engagement: 8/10

Which advert is your favorite? Did we miss one?

Picture: Rohit Agarwal

 

2 Comments

  1. Wow, very interesting article! I love the video ranked on top as well, showing ‘real’ brazilian football legends like Ronaldo or Roberto Carlos! Thanks for sharing!

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