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Julian

Julian is the founder of the Football Marketing Magazine. Born and raised in Germany he created the website to combine his passion for marketing as well as for his nation’s no. 1 sport – football. Besides avidly following football events around the world, Julian spends his time playing padel, cooking and learning Spanish. // At the FMM since: 01/05/2014 // Favorite team: TSV 1860 Munich (GER) // Favorite player: Henrik Larsson (SWE) // Favorite goal: Roberto Carlos (FRA vs. BRA, 1997)

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...

What are popular universities to study sport marketing?

In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

We are happy to feature our recent interview with Omer Shai, head of marketing of the web development platform Wix.com. We had the opportunity to ask...

Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read on to find out why… Let’s imagine the following scenario:...

Swiss shirts torn to shreds – Puma’s brand suffers at the Euros 2016

The football world was laughing and kit supplier Puma was embarrassed. In their match at the Euros 2016 against France no less than six...

Five innovative examples of guerrilla marketing in football

Even though the majority of companies is using football stars, teams or the subject itself in glossy TV ads, on billboards or in magazines...

Why re-brand ‘The Football League’ to the ‘English Football League’?

The Football League, founded in 1888 and therefore the oldest football league in the world, will be renamed for the 2016/17 season to the "English Football...

“Together. Stronger” – How marketing helped Wales reach the Euros 2016

"Together. Stronger". At first sight quite simple words. However, looking at the marketing strategy behind this statement in greater depth, one can recognize the power...

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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team...

What are popular universities to study sport marketing?

In this article we are trying to provide a...

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

We are happy to feature our recent interview with...

Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning...
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