#ShareTheSofa – Heineken expands to the second screen
To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken…
Author Julian
Alcohol advertising fueling football budgets
Some of the largest sponsors of the top football leagues in the world are alcohol…
Beyond the traditional football gear – Hummel’s SK Brann rubber football shirt
Creativity and originality are essential components of football shirt design, but this successful industry already…
Sponsors leave FIFA due to controversy around corruption
Sony, Emirates, Coca-Cola and Adidas spearhead a group of FIFA sponsors dissatisfied with the way…
What do you #PlayFor? – Manchester United and social media
Manchester United and its sponsors are increasingly harnessing the power of social media to establish…
Bundesliga growing into global spotlight
Known for decades as one of the better football leagues in the world, the Bundesliga…
Champions League targeting local fans with newly designed finals logo
As the most anticipated match in club football approaches, Berliners can be proud their city…
“Like a perfect touch on a cross” – Heineken seals $50 million deal with MLS
With a deal in place to replace Budweiser as the official beer of the Major…
How Wolves strengthen their data-driven marketing strategy
To cope with big data and enhance its direct marketing strategies, Wolverhampton Wanderers have appointed…
How Manchester City was turned into a global brand overnight
The case of Manchester City provides a unique window into the magical world of modern…