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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team Football, a brand has been created by UEFA to use throughout the European Qualifiers of...

What are popular universities to study sport marketing?

In this article we are trying to provide a list of some of the most popular universities offering a degree in sport marketing. The...

Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning their brand name or official slogan. Read on to find out why… Let’s imagine the following scenario:...

Five innovative examples of guerrilla marketing in football

Even though the majority of companies is using football stars, teams or the subject itself in glossy TV ads, on billboards or in magazines...

What are the top sports marketing agencies in the world?

Below we aim to provide a list of some of the most prestigious sports marketing agencies in the world. The current list is of course...

Alcohol advertising fueling football budgets

Some of the largest sponsors of the top football leagues in the world are alcohol vendors, prompting a debate about the ethical acceptability of...

Why sponsor a global football star? The case of Yaya Touré.

The position of football as a global sport provides a platform for individuals to operate as a brand. Through advertising endorsements, players lend their...

Did the 2014 World Cup turn the USA into a soccer-crazy market?

The American national team is gaining respect on the international scene, but the level of domestic earnings from soccer is still modest compared to...

Video of the week: Séan Garnier shows his skills in Coppel viral video

In our video of the week, a group of friends is playing football in a park. Nothing unusual until here. But later on, a grandfather called 'Memo'...

The best World Cup ads of all time

In a normal calendar year football fans are subject to adverts that cover a wide range of products including, but not limited to, insurance,...

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Internship report: André joins Queens Park Rangers FC

“Your work is going to fill a large part...

Case study: A visual identity for the European Qualifiers

With a vision to inspire pride in National Team...

What are popular universities to study sport marketing?

In this article we are trying to provide a...

#ThisCityIsOurs – Interview with Omer Shai on Wix’s partnership with MCFC

We are happy to feature our recent interview with...

Carlsberg’s creative advertising board strategy for the Euro 2016

Carlsberg advertised their beer at the Euro 2016 without mentioning...
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