Internship report: André joins Queens Park Rangers FC
“Your work is going to fill a large part of your life, and the only…
Browsing: Digital
“Together. Stronger” – How marketing helped Wales reach the Euros 2016
“Together. Stronger”. At first sight quite simple words. However, looking at the marketing strategy behind this…
#ShareTheSofa – Heineken expands to the second screen
To take advantage of the trend that TV viewers are simultaneously using second screen devices, Heineken…
What do you #PlayFor? – Manchester United and social media
Manchester United and its sponsors are increasingly harnessing the power of social media to establish…
How Wolves strengthen their data-driven marketing strategy
To cope with big data and enhance its direct marketing strategies, Wolverhampton Wanderers have appointed…
Video of the week: Séan Garnier shows his skills in Coppel viral video
In our video of the week, a group of friends is playing football in a park.…
Samsung switches to ‘Soccer Mode’ for the World Cup
For the majority of football enthusiasts, the FIFA World Cup is an event which is…
Adverts around the FIFA World Cup – Nike, Samsung and Powerade
Nike Football – Winner Stays For its FIFA World Cup advert, Nike is heavily relying…