Soccer mania: Now’s the time to invest in the MLS!
Major League Soccer (MLS) can no longer be considered a niche football league. With its…
Browsing: Sponsoring
Abby Wambach and the rise of women’s football
With the retirement of Abby Wambach women’s football is losing a great player. However, especially due…
Will the Volkswagen scandal affect the Bundesliga?
Due to a rigorous cost savings approach initiated by its new CEO, Volkswagen’s sponsorship engagement…
Should the Bundesliga fear the Premier League’s money?
Experts argue whether the Bundesliga is going to lose its competitiveness due to the Premier…
Alcohol advertising fueling football budgets
Some of the largest sponsors of the top football leagues in the world are alcohol…
Sponsors leave FIFA due to controversy around corruption
Sony, Emirates, Coca-Cola and Adidas spearhead a group of FIFA sponsors dissatisfied with the way…
“Like a perfect touch on a cross” – Heineken seals $50 million deal with MLS
With a deal in place to replace Budweiser as the official beer of the Major…
Why sponsor a global football star? The case of Yaya Touré.
The position of football as a global sport provides a platform for individuals to operate…
Manchester United earns 11% of European club sponsorship revenue
A new ‘Sponsorship Today’ report shows that Manchester United now earns 11% of all sponsorship income across…
Sponsoring the world’s oldest football cup competition
With the preliminary rounds underway, and the start of the FA Cup Proper (the point…