Adidas steals Manchester United from Nike
Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards,…
Browsing: Sponsoring
How Beats outsmarts Sony during the World Cup
Many of the World Cup’s football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis…
Ronaldo named the world’s most marketable footballer
According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable…
Explained: FIFA’s World Cup sponsorship structure
FIFA’s sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a…
São Paulo FC supports the NGO ‘Casa do Zezinho’
Casa do Zezinho is a non-governmental organisation (NGO) that offers education to over 1.200 underprivileged…
£5.5bn Premier League broadcasting deal
As a result of the £5.5bn Premier League broadcasting deal this season’s Premier League champions…
Revolutionary sponsorship deal between Intel inside and the FC Barcelona
In December 2013 the FC Barcelona announced a strategic partnership with Intel inside for the…