
Adidas steals Manchester United from Nike
Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards,…
Within the field of kit sponsoring, Manchester United has reached new heights. From the 2015-2016 season onwards,…
Many of the World Cup’s football stars, such as Neymar, Mario Götze, Cesc Fabregas, Luis…
According to the German sports marketing research company Repucom, Cristiano Ronaldo is the most marketable…
FIFA’s sponsoring structure explained After the World Cup in Germany in 2006, FIFA devised a…
Casa do Zezinho is a non-governmental organisation (NGO) that offers education to over 1.200 underprivileged…
As a result of the £5.5bn Premier League broadcasting deal this season’s Premier League champions…
In December 2013 the FC Barcelona announced a strategic partnership with Intel inside for the…